Mindful apparel that keeps you grounded in what's real — right now, right here.
The Collection
Designed for comfort and clarity. Made to last beyond trends.
Tops
$58
Bestseller
Tops
$85
New
Bottoms
$72
Outerwear
$98
BestsellerOrganic & recycled materials
Designed for presence
Fair wage production
Offset shipping & delivery
Real Reviews
From customers who've made In The Moment part of their everyday.
I've never owned clothes that made me feel this... calm. The Grounding Tee fits like it was made for me. I wear it almost every day.
Finally a brand that doesn't feel like it's trying too hard. Clean, simple, and the quality actually matches the price. My Still Waters Shirt has survived a year of weekly washing.
I bought the Here Now Hoodie on a whim and it's become my travel uniform. Cozy enough to sleep in, sharp enough to wear out. Didn't expect to love it this much.
The fabric feels different — heavier and softer than anything I've tried at this price point. You can tell someone actually thought about the making of this.
Bought the joggers as a gift for my partner. Now I need a pair for myself. The cut is flattering without being tight — somehow both relaxed and intentional.
Wearing this brand feels like a quiet act of rebellion against fast fashion. Good for the planet, good for my headspace. The tagline isn't just marketing.
Our Story
We started In The Moment because we were tired of clothes that asked you to be somewhere else — perform, impress, keep up. We make apparel that asks you to be exactly where you are.
Every piece is designed to feel like a deep breath: grounded, unhurried, present. The fabric is chosen for how it moves with you, not against you. The cuts are intentional without being fussy.
Read our story →